Bid smarter.
Spend less.
Convert more.

NeuGenM Surge is a paid media service that runs paid search and paid social through one AI optimisation engine — Cortex.ai — instead of two separate accounts managed by hand. It has three parts: Surge Search (Google, Microsoft/Bing and Shopping campaigns), Surge Social (Meta, Instagram, LinkedIn and YouTube campaigns), and Cortex.ai (NeuGenM's proprietary engine that bids, reallocates budget and tests creative across both channels in real time). The premise is that ad auctions move in milliseconds, so budget decisions shouldn't wait for a weekly human review. It is built and run by NeuGenM (neugenm.ai) with an India-first focus.

Because separate accounts waste budget that a shared brain would move. When search and social sit in different accounts, run by different teams and reviewed weekly, there's no shared conversion signal and no way to shift spend from the channel that's underperforming to the one that's converting — you're always optimising last week's auction. Surge feeds both channels the same conversion signal into Cortex.ai, which reallocates budget hourly toward whatever is actually converting. The practical payoff is that spend follows performance in real time rather than following a plan set at the start of the month.

NeuGenM has not published fixed Surge prices — scope and fee are shaped to the objective, with three engagement models: a fixed-scope Campaign (a single search or social launch), an Always-On Retainer (full Search + Social + Cortex.ai management), and a Performance-Linked model (fee tied to ROAS or CPA improvement against an agreed baseline). For market context, Indian PPC agencies typically charge 10–20% of monthly ad spend, or roughly ₹20,000–₹3,00,000+/month, with ad spend billed separately from the management fee (source: SIB Infotech, Noir & Blanco, 2026). The free Cortex audit is the way to get a scoped quote — and Surge positions itself as proprietary decisioning, not a reseller mark-up on media.

You cut wasted spend by fixing tracking first, then auditing where budget underperforms — typically 20–30% of spend is dragging results down. The highest-impact moves: clean conversion tracking (inconsistent tags split the algorithm's signal and corrupt optimisation), rigorous negative-keyword and search-term management to stop paying for irrelevant queries, placement and audience audits to cut the ones running above target CPA, and regular creative refresh to counter fatigue. Better server-side tracking alone has been associated with roughly a 37% ROAS lift and a 20% CPA reduction (source: Improvado, Search Engine Land, 2026). Surge Search opens with exactly this — a wasted-spend audit and tracking QA — before Cortex.ai takes over bidding.

Cortex.ai is NeuGenM's proprietary optimisation engine that bids, reallocates budget and tests creative across search and social in real time — a layer above the individual platforms, not a replacement for them. Google Smart Bidding and Meta Advantage+ optimise within their own platform; Cortex.ai works across both, moving budget between Google and Meta based on one shared conversion signal, tuned to your actual margin, and validated against a marketing-mix model rather than platform-reported clicks. It's built on best-in-class infrastructure (Twilio Unify and Engage, Google Meridian) with NeuGenM's own decisioning on top.

Surge is built for brands running meaningful, ongoing paid budgets across more than one channel — so it's a weaker fit for a brand with very low or one-off spend, a single-platform advertiser who doesn't need cross-channel reallocation, or a business without conversion tracking in place (AI bidding is only as good as the conversion data feeding it). NeuGenM hasn't published a minimum monthly ad spend; as a category guide, agency-managed paid media tends to pay off from roughly ₹8–10 lakh/month upward. The free audit will show whether your spend and setup are ready before you commit.