Shelf.

NeuGenM Shelf is a managed India ecommerce practice covering three connected disciplines: retail media (sponsored ads on marketplaces), quick commerce (shelf position and ads on 10-minute delivery apps), and catalogue intelligence (listing quality, SEO copy and price monitoring). It runs on enterprise infrastructure — the Pacvue retail-media platform — but NeuGenM operates and calibrates it for India and delivers outcomes rather than a dashboard to manage. It's built for brands selling on Amazon.in, Flipkart, Blinkit, Zepto and similar platforms, and starts with a two-week Shelf Audit.

Retail media is advertising you buy on a retailer's own platform — like Sponsored Products on Amazon.in or Flipkart — to reach shoppers at the moment they're browsing to buy. A retail media network (RMN) is the ad system a retailer runs to sell that space, using its first-party purchase data to target and to measure sales with closed-loop attribution (matching ad exposure to actual purchases). It matters because most product discovery now starts on marketplaces rather than a brand's own website, and retail media is one of the fastest-growing ad channels in India (the market is projected to grow at roughly 14% a year through the early 2030s; source: Grand View Research, 2025). Shelf's Retail Media pillar manages this end to end.

NeuGenM has not published Shelf pricing — engagement starts with a two-week Shelf Audit, then converts to a Shelf Managed retainer scoped to your category, platform set and SKU count. For market context, Indian Amazon/marketplace management typically runs ₹25,000/month for boutique management up to ₹3 lakh+/month for full-scope brand management, and platform tools like Pacvue are reported at ~3–5% of ad spend — with your actual ad spend billed separately on top (source: upGrowth, atom11, 2026). The Shelf Audit is the no-risk first step to get a scoped quote before any long-term commitment.

ACOS (Advertising Cost of Sales) is ad spend as a percentage of the revenue those ads generated; TACOS (Total ACOS) is ad spend as a percentage of your total sales, ads plus organic. ACOS tells you how efficient a campaign is; TACOS tells you how dependent your business is on advertising — a falling TACOS while sales grow means your organic rank is strengthening. Shelf's Retail Media analytics track both across your full SKU portfolio, alongside share of voice benchmarked against your top-5 competitors and a branded-vs-non-branded search split.

You advertise on quick-commerce apps through sponsored listings, homepage and category banners, category takeovers, and checkout/cart-stage intercept ads, bid and targeted by city cluster. Each platform has a self-serve minimum — reported at roughly ₹15,000/month on Blinkit, ₹10,000 on Zepto and ₹20,000 on Instamart, though meaningful testing usually starts around ₹50,000–₹1,00,000 per platform per month (source: GlobalWebsters, UniverseAds, 2026). Before spending, your listings need to be complete, because these platforms prioritise products that convert — ads only amplify what's there. Shelf runs quick-commerce placements across Blinkit, Zepto, Instamart and BigBasket, with city-cluster targeting and event bursts for IPL, festive and payday windows.

You rank higher by improving the three things Amazon's algorithm weighs — relevance, conversion rate and converting external traffic — starting with the listing itself. Put high-intent keywords in the title, bullets and backend search terms; use clean, compliant images (main image on pure white, product filling ~85% of the frame); write benefit-led bullets for mobile shoppers; and keep the listing updated as search behaviour shifts (source: Seller Labs, Amazon Seller guidance, 2026). Because conversion feeds ranking, strong images, reviews and A+ content lift rank indirectly too. Shelf's catalogue audit scores each SKU on title/bullet/image compliance and keyword gaps versus the top-3 rankers, then rewrites listings — with Hindi and regional-language variants available.