NCS2M
Anchored in Consumer State — NeuGenM's Consumer State Signal Framework. Consumer State is a function of Persona, Entry Point and Solution Clarity, which yields the four quadrants every metric is split across.
AI GEO/AEO Performance Audit · 2026
Vietnam's biggest brands own their name in AI. They have lost their category.
We measured how the 100 most valuable brands in Vietnam actually appear in AI answers — 1,000 branded prompts and 40 category prompts across ChatGPT, Claude and Gemini, in English and Vietnamese. Ask an engine about a brand and it answers almost perfectly. Ask it about the category and the brand disappears.
37.3Average AI Pulse / 100
95.8%Branded presence
11.6%Category presence
01 — The finding
The one-line summary.
Everything in this report is a consequence of a single asymmetry.
Headline
Vietnam's biggest brands have won their own name in AI and lost their category.
Average branded presence is 95.8%; average category presence is 11.6%. Brands are recommended in 49.2% of their branded answers and just 1.7% of category answers. The composite AI Pulse averages 37.3/100 — an AI Visibility Gap of 62.7% — and not one of the Top 100 cleared a B grade.
AI Pulse37.3
Visibility gap62.7%
Brands at 0% owned category citations63
02 — Method
How the audit was run.
Measured from real engine responses, not estimated in aggregate. Every number here traces to a stored answer.
Both entry points
1,000 branded prompts and 40 category prompts × 3 engines (+1 grounded mode) × English plus Vietnamese, spanning 100 brands across 26 audited categories.
Four modes
ChatGPT (OpenAI), Claude (Anthropic) and Gemini (Google) ungrounded, plus Google Search AI Mode — the grounded, citation-bearing engine and the only source of citation data.
Ten, plus a crawl
Presence, Competitive Edge, Share of Voice, Recommendation Rate, Citation Authority, Sentiment, Vernacular Coverage, Positioning Alignment and Variance — plus a 49-parameter GEO/AEO/SEO content-readiness crawl.
All of it distilled into one composite AI Pulse score, 0–100.
03 — Findings
Five things the data says.
Two of the five are the same problem seen from different angles — which is itself the finding.
01
The branded / unbranded chasm.
95.8% branded presence against 11.6% category presence. Brands are in the models' memory — they are simply not in the category answer. The gap of roughly 84 points holds on every engine, so it is not one model's quirk.
02
The citation blackout.
Average owned category citation authority is 0.4%. 63 of 100 brands sit at a flat 0%, and 91 are under 1%. When AI answers a category question it sources from third-party authority sites, not from the brand.
03
Recommendation evaporates in the category.
49.2% branded, 1.7% unbranded. 54 of 100 brands are never recommended in a category answer at all. Being remembered and being recommended are different achievements, and only the first has been earned.
04
Structure, not content, is the bottleneck.
The sites have the substance; the machines cannot read it. Across the content-readiness crawls the recurring cause of a near-zero owned-citation score is missing or malformed machine-readable structure — absent or empty schema, unmarked FAQ content, offers with no price or currency, entity nodes that never name the brand — on sites whose content is itself substantive and crawlable.
Where a CDN returns 403 to datacenter clients, that is IP-reputation filtering and is not evidence that AI crawlers are blocked. Establishing that needs edge logs, so it is flagged per brand rather than assumed.
05
The vernacular blackout mirrors English.
This is a non-finding, and that is the point. In Vietnamese, category citation authority is ~0.8% against English's ~0.4%, and branded vernacular (~18.2%) tracks branded English (~18.8%). The two registers sit within half a point of each other.
The citation blackout is a category problem, not a language one — which makes sense, because Vietnamese brands already publish in Vietnamese.
04 — The score
The Vietnam AI GEO/AEO Performance Score.
Average Pulse 37.3/100 · Gap 62.7%. GEO 5.4/10 · AEO 3.1/10 · SEO 6.6/10 — classic SEO is the relative strength.
What each metric measures
- Branded Presence95.8%
- % of branded (Q1/Q2) answers that name the brand.
- Category Presence11.6%
- % of category (Q3/Q4) answers that name the brand.
- Share of Voice26.0%
- Brand's share of brand mentions **among the audited brand set** in category (Q3/Q4) answers — not its share of the whole category. Brands outside the audited set are absent from the denominator, so for a niche brand set this overstates true category share.
- Recommendation Rate1.7%
- % of category answers that actively recommend the brand.
- Citation Authority0.4%
- % of category-answer citations that point to the brand's own domain.
- Sentiment (favourability)54.2
- Tone of category brand-mentions (1–5, lower=better), shown as favourability %.
- Positioning Alignment36.2%
- How closely the AI's description of the brand's positioning matches the brand's own intended positioning.
- Positioning Variance63.0%
- Pairwise divergence between the three models' inferred positioning (higher = the models disagree more).
- Vernacular Coverage0.8%
- Own-domain citation share in category answers across 1 vernacular language (Vietnamese).
- Average Pulse Score37.3
- The composite AI Pulse (0–100) rolled up from all measured metrics.
One caveat on Share of Voice. It is the brand's share of brand mentions among the audited brand set in category answers — not its share of the whole category. Brands outside the audited set are absent from the denominator, so for a narrow brand set this figure overstates true category share.
05 — By category
No sector has solved this.
The best-performing large category sits at 40.8 Pulse. The spread between sectors is narrower than the gap any of them has to close.
| Category | Brands (n) | Avg Pulse |
|---|---|---|
| Banking | 19 | 38.6 |
| Real Estate | 12 | 32.5 |
| Beer | 5 | 33.7 |
| Packaged Food | 5 | 31.3 |
| Agribusiness | 4 | 35.8 |
| Construction and Engineering | 4 | 36.2 |
| Construction Materials | 4 | 37.5 |
| Energy | 4 | 33.5 |
| Grocery Retail | 4 | 40.8 |
| Non-Alcoholic Beverages | 4 | 33.7 |
| Other | 35 | 40.3 |
| Overall (Top 100) | 100 | 37.3 |
06 — By engine
The gap is not one model's opinion.
Branded presence is near-universal on all three engines. Category presence is near-absent on all three.
| Engine | Branded | Category | Gap |
|---|---|---|---|
| ChatGPT | 94.2% | 8.8% | 85.4% |
| Claude | 98.2% | 12.0% | 86.2% |
| Gemini | 95.0% | 13.8% | 81.2% |
Brands own their name everywhere. Almost none has earned its category anywhere. Because the pattern is consistent across three independently trained models, it reflects what the open web makes available about these brands — not a quirk of any one engine's ranking.
07 — Language
Vietnamese is not the problem.
The framework was built on an India result where vernacular lagged badly. Vietnam inverts it.
| Language | Branded citation | Category citation |
|---|---|---|
| English | 18.8% | 0.4% |
| Vietnamese | 18.2% | 0.8% |
What this rules out. A vernacular content gap would show up as branded Vietnamese authority well below branded English. It does not: 18.2% against 18.8%. The blackout is near-total in every language measured, so translating existing pages will not fix it. Grounded responses came from Google Search AI Mode per the run's vernacular model policy — gemini-2.5-flash, with automatic fallback to gemini-3.5-flash on a persistent rate limit. Tier 3 (code-switched) queries were collected but are excluded from these figures; Vietnamese is Latin-script, so it has no transliteration tier.
08 — Consumer state
Where in the journey it breaks.
The same 2×2 read three ways: what the site is ready for, what gets recommended, and what gets cited.
Content readiness, by consumer state
Average site readiness score for each state, out of 10.
| Brand affinity ↓ / Consumer intent → | Exploratory | Solution clarity |
|---|---|---|
| Branded | Q1Vertical Brand Consultation6.7/10 |
Q2Frictionless Commerce4.8/10 |
| Unbranded | Q3Synthesized Discovery3.5/10 |
Q4Agentic Procurement6.3/10 |
Q3 — the state where a buyer asks "what are the best options?" without naming anyone — is the weakest quadrant in the market at 3.5/10. It is also the state that most category answers are generated from.
Recommendation rate, by consumer state
Share of answers in each state that actively recommend the brand, not merely mention it.
| Brand affinity ↓ / Consumer intent → | Exploratory | Solution clarity |
|---|---|---|
| Branded | Q1Vertical Brand Consultation57.5% |
Q2Frictionless Commerce40.8% |
| Unbranded | Q3Synthesized Discovery0.4% |
Q4Agentic Procurement3.0% |
A brand asked about directly is recommended more than half the time. The same brand, in an answer about its own category, is recommended in four answers in a thousand.
Citation authority, by consumer state
Share of the answer's citations pointing at the brand's own domain.
| Brand affinity ↓ / Consumer intent → | Exploratory | Solution clarity |
|---|---|---|
| Branded | Q1Vertical Brand Consultation18.13% |
Q2Frictionless Commerce20.05% |
| Unbranded | Q3Synthesized Discovery0.15% |
Q4Agentic Procurement0.65% |
Answers about the category are sourced from third-party authority sites. Even when a brand is named, the sentence explaining it was written by someone else.
09 — The ranking
Who is furthest along.
Seven brands reached a C. None reached a B. The leaders share the market's pattern; they are just less far behind.
Top 10 by AI Pulse
| # | Brand | Category | Pulse | Grade | Branded pres. | Category pres. |
|---|---|---|---|---|---|---|
| 1 | Vinmec | Healthcare | 57.5 | C | 100.0% | 38.3% |
| 2 | Vietnam Airlines | Airlines | 55.8 | C | 100.0% | 62.5% |
| 3 | Vinschool | Education | 52.5 | C | 100.0% | 24.2% |
| 4 | Viettel Group | Telecommunications | 52.1 | C | 100.0% | 61.7% |
| 5 | Petrolimex | Energy (Including Oil & Gas) | 51.3 | C | 100.0% | 19.2% |
| 6 | Vinamilk | Non-Alcoholic Beverages | 51.0 | C | 100.0% | 17.5% |
| 7 | PNJ | Jewelry | 50.9 | C | 100.0% | 34.2% |
| 8 | Gemadept | Logistics and Shipping | 49.5 | D+ | 100.0% | 5.8% |
| 9 | Vietjet Air | Airlines | 47.9 | D+ | 100.0% | 61.7% |
| 10 | Techcombank | Banking | 47.3 | D+ | 100.0% | 25.8% |
Vinmec, Vietnam Airlines and Vinschool lead — yet each shows the same shape as the market: strong branded performance, thin owned category citations. Every one of them is recommended in its category far more often than it is cited from its own domain, which is the tell that the equity is in the model's memory rather than in the retrievable web.
Bottom 10 by AI Pulse
| # | Brand | Category | Pulse | Grade | Branded pres. | Category pres. |
|---|---|---|---|---|---|---|
| 91 | Hoang Huy | Real Estate (Including Residential) | 28.8 | D | 93.3% | 0.0% |
| 92 | Bach Hoa XANH | Grocery Retail | 28.7 | D | 56.7% | 20.8% |
| 93 | Dat Xanh Group | Real Estate (Including Residential) | 28.0 | D | 96.7% | 0.8% |
| 94 | Wake-up 247 | Non-Alcoholic Beverages | 27.4 | D | 100.0% | 0.0% |
| 95 | Quang Ngai Sugar (QNS) | Non-Alcoholic Beverages | 26.9 | D | 90.0% | 0.0% |
| 96 | Tuong An | Packaged Food | 26.4 | D | 76.7% | 0.0% |
| 97 | CII | Transport Infrastructure | 26.2 | D | 96.7% | 0.0% |
| 98 | Nam Ngu | Packaged Food | 25.0 | D | 76.7% | 0.0% |
| 99 | Pha Lai Thermal Power | Energy (Including Oil & Gas) | 23.2 | F | 86.7% | 0.0% |
| 100 | 333' Export (Sabeco) | Beer | 22.5 | F | 56.7% | 4.2% |
The lowest-Pulse brands keep near-universal branded presence and then collapse in-category, commonly at 0% owned category citation authority. Where the crawls reached these sites the cause was consistently structural — absent or invalid schema, unmarked answer content, unattributed editorial — rather than an absence of content.
10 — The pattern
What AI-ready brands do differently.
Six behaviours separate the brands an engine can use from the brands it can only remember.
01
They let the engines in.
No WAF or CDN 403 served to AI crawlers; robots.txt permits GPTBot, ClaudeBot and Google-Extended.
02
They structure what they already have.
Valid JSON-LD — Organization, Product, FAQ, Article, Offer — and sitemaps that are actually fresh.
03
They publish the category answer.
Citable, comparison-shaped "best X" content, not only brand pages. The category question needs a category page.
04
They consolidate domains.
So equity and citations do not leak across parallel .com, country and sub-brand sites.
05
They ship llms.txt and agentic endpoints.
UCP and MCP surfaces — and back them with real structured cargo rather than a stub.
06
They earn third-party authority.
Which is how a mention becomes a citation, and a citation becomes a recommendation.
11 — What to do
Sequenced for brand leaders.
Ordered by cost-to-impact, not by ambition. The first tranche is mostly engineering hygiene.
Unblock and structure
Audit and remove AI-crawler blocks — the cheapest, highest-impact fix available. Ship or repair JSON-LD and a fresh sitemap. Publish llms.txt.
Own the category question
Build decision-shaped content for the unbranded "best X" questions. Consolidate fragmented domains. Instrument owned-citation share as a tracked KPI, not a one-off audit number.
Earn authority, then automate
Win third-party and category-authority inclusion. Stand up agentic commerce (UCP/MCP) with real product and offer data. Extend the whole programme to Vietnamese.
12 — Conclusion
Vietnam's AI moment is now.
The read
The category answer in AI is still unowned.
63 of the 100 audited brands cite themselves 0% of the time in their own category. That is not a threat readout — it is an open field. Nobody has taken it.
The brands that unblock the engines, structure their content and publish the category answer first will compound an advantage that is, today, almost entirely unclaimed.
Appendix A
Content readiness, all 26 categories.
Pulse and the GEO / AEO / SEO components per audited category, with the Top-100 total.
| Category | n | Pulse | GEO | AEO | SEO | Cat presence | Owned cat cit |
|---|---|---|---|---|---|---|---|
| Healthcare | 1 | 57.5 | 8.5 | 5.5 | 8.5 | 38.3% | 1.10% |
| Education | 1 | 52.5 | 0.0 | 0.0 | 0.0 | 24.2% | 0.20% |
| Airlines | 2 | 51.8 | 3.0 | 2.8 | 4.2 | 62.1% | 10.00% |
| Jewelry | 1 | 50.9 | 0.0 | 0.0 | 0.0 | 34.2% | 0.40% |
| Telecommunications | 3 | 44.9 | 6.8 | 4.2 | 7.0 | 51.9% | 0.43% |
| Paper and Packaging | 1 | 43.1 | 0.0 | 0.0 | 0.0 | 0.8% | 0.00% |
| Stationery | 1 | 42.3 | 4.0 | 3.5 | 4.0 | 1.7% | 0.00% |
| Logistics and Shipping | 2 | 41.0 | 8.0 | 2.5 | 7.5 | 2.9% | 0.10% |
| Grocery Retail | 4 | 40.8 | 5.7 | 2.8 | 7.2 | 32.7% | 0.10% |
| Steel | 3 | 40.5 | 6.8 | 3.0 | 6.5 | 17.5% | 0.83% |
| IT Services | 2 | 40.1 | 3.5 | 4.0 | 7.5 | 14.6% | 0.00% |
| Banking | 19 | 38.6 | 5.1 | 3.0 | 6.6 | 8.6% | 0.37% |
| Construction Materials | 4 | 37.5 | 6.5 | 2.2 | 4.3 | 7.7% | 0.00% |
| Automotive and Mobility | 3 | 36.7 | 5.8 | 4.8 | 6.5 | 12.5% | 0.10% |
| Chemicals and Plastics | 2 | 36.6 | 7.5 | 3.0 | 6.0 | 1.2% | 0.10% |
| Insurance and Securities | 3 | 36.5 | 4.5 | 3.8 | 7.8 | 13.1% | 0.20% |
| Construction and Engineering | 4 | 36.2 | 6.2 | 3.5 | 9.2 | 9.2% | 0.20% |
| Consumer Electronics Retail | 3 | 36.0 | 3.0 | 3.5 | 9.2 | 2.2% | 0.13% |
| Agribusiness | 4 | 35.8 | 5.4 | 4.4 | 5.8 | 2.1% | 0.05% |
| Apparel and Textiles | 3 | 35.5 | 4.8 | 2.5 | 5.3 | 5.3% | 0.07% |
| Beer | 5 | 33.7 | 4.2 | 3.3 | 5.2 | 10.2% | 0.08% |
| Non-Alcoholic Beverages | 4 | 33.7 | 6.6 | 3.5 | 7.5 | 4.4% | 0.42% |
| Energy (Including Oil & Gas) | 4 | 33.5 | 2.2 | 2.0 | 4.8 | 7.3% | 0.53% |
| Transport Infrastructure | 4 | 33.5 | 6.2 | 4.0 | 7.3 | 15.2% | 0.25% |
| Real Estate (Including Residential) | 12 | 32.5 | 4.3 | 2.4 | 7.2 | 3.2% | 0.03% |
| Packaged Food | 5 | 31.3 | 7.3 | 2.2 | 7.6 | 4.0% | 0.00% |
| Overall (Top 100) | 100 | 37.3 | 5.4 | 3.1 | 6.6 | 11.6% | 0.4% |
Appendix B
The full ranking.
All 100 brands by AI Pulse, with branded and category presence and citation authority.
Open the full 100-brand ranking 100 rows
| # | Brand | Category | Pulse | Grade | Br pres | Cat pres | Br cit | Cat cit |
|---|---|---|---|---|---|---|---|---|
| 1 | Vinmec | Healthcare | 57.5 | C | 100.0% | 38.3% | 55.4% | 1.1% |
| 2 | Vietnam Airlines | Airlines | 55.8 | C | 100.0% | 62.5% | 42.7% | 12.3% |
| 3 | Vinschool | Education | 52.5 | C | 100.0% | 24.2% | 85.2% | 0.2% |
| 4 | Viettel Group | Telecommunications | 52.1 | C | 100.0% | 61.7% | 0.8% | 0.4% |
| 5 | Petrolimex | Energy (Including Oil & Gas) | 51.3 | C | 100.0% | 19.2% | 52.6% | 2.1% |
| 6 | Vinamilk | Non-Alcoholic Beverages | 51.0 | C | 100.0% | 17.5% | 31.9% | 1.7% |
| 7 | PNJ | Jewelry | 50.9 | C | 100.0% | 34.2% | 9.5% | 0.4% |
| 8 | Gemadept | Logistics and Shipping | 49.5 | D+ | 100.0% | 5.8% | 57.1% | 0.2% |
| 9 | Vietjet Air | Airlines | 47.9 | D+ | 100.0% | 61.7% | 42.7% | 7.7% |
| 10 | Techcombank | Banking | 47.3 | D+ | 100.0% | 25.8% | 77.9% | 0.9% |
| 11 | Coteccons | Construction and Engineering | 47.2 | D+ | 100.0% | 24.2% | 46.0% | 0.8% |
| 12 | WinMart | Grocery Retail | 45.8 | D+ | 96.7% | 47.5% | 11.9% | 0.0% |
| 13 | MM Mega Market | Grocery Retail | 45.8 | D+ | 100.0% | 20.0% | 75.5% | 0.2% |
| 14 | Saigon (Bia Saigon / Sabeco) | Beer | 45.7 | D+ | 100.0% | 24.2% | 6.9% | 0.2% |
| 15 | VPBank | Banking | 44.9 | D+ | 100.0% | 22.5% | 62.5% | 0.0% |
| 16 | FPT | IT Services | 44.9 | D+ | 100.0% | 20.8% | 9.4% | 0.0% |
| 17 | Hoa Phat | Steel | 44.8 | D+ | 100.0% | 22.5% | 36.6% | 2.5% |
| 18 | BIDV | Banking | 43.5 | D+ | 100.0% | 20.8% | 60.6% | 0.5% |
| 19 | Vinaphone | Telecommunications | 43.4 | D+ | 100.0% | 45.8% | 0.0% | 0.0% |
| 20 | VinFast | Automotive and Mobility | 43.4 | D+ | 100.0% | 25.0% | 0.7% | 0.3% |
| 21 | VietinBank | Banking | 43.2 | D+ | 100.0% | 12.5% | 73.6% | 1.1% |
| 22 | TPBank | Banking | 43.1 | D+ | 100.0% | 5.0% | 77.5% | 0.4% |
| 23 | DOHACO | Paper and Packaging | 43.1 | D+ | 100.0% | 0.8% | 0.0% | 0.0% |
| 24 | Co.opmart | Grocery Retail | 43.0 | D+ | 100.0% | 42.5% | 2.7% | 0.2% |
| 25 | An Phat Bioplastics | Chemicals and Plastics | 42.8 | D+ | 100.0% | 1.7% | 13.5% | 0.2% |
| 26 | Hoa Sen Group | Steel | 42.4 | D+ | 100.0% | 19.2% | 18.1% | 0.0% |
| 27 | Thien Long | Stationery | 42.3 | D+ | 76.7% | 1.7% | 11.6% | 0.0% |
| 28 | Vinh Hoan | Agribusiness | 42.2 | D+ | 100.0% | 4.2% | 51.1% | 0.2% |
| 29 | Vietcombank | Banking | 42.1 | D+ | 100.0% | 28.3% | 47.2% | 1.4% |
| 30 | Vinhomes | Real Estate (Including Residential) | 41.3 | D+ | 100.0% | 14.2% | 9.8% | 0.2% |
| 31 | Agribank | Banking | 41.0 | D+ | 100.0% | 10.8% | 25.0% | 0.5% |
| 32 | KienlongBank | Banking | 41.0 | D+ | 100.0% | 0.0% | 80.6% | 0.0% |
| 33 | Sacombank | Banking | 40.9 | D+ | 100.0% | 5.0% | 75.4% | 0.0% |
| 34 | Vicostone | Construction Materials | 40.1 | D+ | 100.0% | 5.0% | 40.1% | 0.0% |
| 35 | Tan Son Nhat International Airport | Transport Infrastructure | 39.8 | D | 96.7% | 34.2% | 0.0% | 0.0% |
| 36 | Viglacera | Construction Materials | 39.5 | D | 100.0% | 18.3% | 0.0% | 0.0% |
| 37 | Mobifone | Telecommunications | 39.2 | D | 100.0% | 48.3% | 9.4% | 0.9% |
| 38 | Bao Viet | Insurance and Securities | 39.0 | D | 96.7% | 21.7% | 7.0% | 0.2% |
| 39 | Thanh Cong (TCM) | Apparel and Textiles | 39.0 | D | 100.0% | 4.2% | 42.5% | 0.2% |
| 40 | HDBank | Banking | 38.8 | D | 100.0% | 3.3% | 52.7% | 0.0% |
| 41 | MB Bank | Banking | 38.5 | D | 96.7% | 15.0% | 13.7% | 0.0% |
| 42 | PVI (PetroVietnam Insurance) | Insurance and Securities | 38.0 | D | 96.7% | 15.8% | 15.1% | 0.4% |
| 43 | Vicem Ha Tien | Construction Materials | 38.0 | D | 100.0% | 6.7% | 6.0% | 0.0% |
| 44 | Chin-Su | Packaged Food | 37.8 | D | 100.0% | 10.8% | 0.0% | 0.0% |
| 45 | thegioididong.com | Consumer Electronics Retail | 37.7 | D | 90.0% | 1.7% | 42.0% | 0.0% |
| 46 | Dabaco | Agribusiness | 37.4 | D | 100.0% | 2.5% | 0.0% | 0.0% |
| 47 | ACB | Banking | 37.1 | D | 100.0% | 10.0% | 24.7% | 0.4% |
| 48 | VIB | Banking | 37.0 | D | 96.7% | 4.2% | 47.8% | 0.9% |
| 49 | Noi Bai International Airport | Transport Infrastructure | 36.7 | D | 83.3% | 26.7% | 8.1% | 1.0% |
| 50 | IDICO | Real Estate (Including Residential) | 35.9 | D | 100.0% | 0.0% | 30.9% | 0.0% |
| 51 | Vinatex | Apparel and Textiles | 35.6 | D | 100.0% | 5.8% | 8.6% | 0.0% |
| 52 | SeABank | Banking | 35.5 | D | 100.0% | 0.0% | 28.2% | 0.4% |
| 53 | Digiworld | Consumer Electronics Retail | 35.4 | D | 100.0% | 2.5% | 0.0% | 0.0% |
| 54 | CMC Corp | IT Services | 35.3 | D | 100.0% | 8.3% | 0.0% | 0.0% |
| 55 | Dien May XANH | Consumer Electronics Retail | 34.8 | D | 63.3% | 2.5% | 44.2% | 0.4% |
| 56 | Vincom Retail | Real Estate (Including Residential) | 34.8 | D | 100.0% | 2.5% | 0.0% | 0.0% |
| 57 | GREENSM (GSM) | Automotive and Mobility | 34.7 | D | 100.0% | 12.5% | 0.0% | 0.0% |
| 58 | Omachi | Packaged Food | 34.6 | D | 100.0% | 4.2% | 0.8% | 0.0% |
| 59 | Masterise Homes | Real Estate (Including Residential) | 34.5 | D | 100.0% | 5.0% | 22.2% | 0.0% |
| 60 | Nam Kim Steel | Steel | 34.4 | D | 100.0% | 10.8% | 0.0% | 0.0% |
| 61 | Larue | Beer | 34.1 | D | 86.7% | 14.2% | 0.0% | 0.0% |
| 62 | Huda | Beer | 34.0 | D | 100.0% | 5.0% | 4.3% | 0.0% |
| 63 | LPBank | Banking | 33.5 | D | 96.7% | 0.0% | 0.0% | 0.0% |
| 64 | REE Corporation | Construction and Engineering | 33.4 | D | 100.0% | 5.8% | 0.0% | 0.0% |
| 65 | Vinpearl | Real Estate (Including Residential) | 33.2 | D | 100.0% | 1.7% | 20.2% | 0.0% |
| 66 | PC1 | Construction and Engineering | 33.1 | D | 100.0% | 6.7% | 0.0% | 0.0% |
| 67 | Nam Long | Real Estate (Including Residential) | 33.1 | D | 100.0% | 7.5% | 0.0% | 0.0% |
| 68 | Kokomi | Packaged Food | 32.9 | D | 96.7% | 5.0% | 0.0% | 0.0% |
| 69 | AgriS (TTC Agris) | Agribusiness | 32.9 | D | 100.0% | 0.8% | 0.9% | 0.0% |
| 70 | OCB | Banking | 32.8 | D | 96.7% | 0.0% | 16.2% | 0.0% |
| 71 | Phu Tai | Construction Materials | 32.5 | D | 100.0% | 0.8% | 4.7% | 0.0% |
| 72 | Vietcap | Insurance and Securities | 32.5 | D | 100.0% | 1.7% | 0.0% | 0.0% |
| 73 | Viconship | Logistics and Shipping | 32.5 | D | 96.7% | 0.0% | 20.7% | 0.0% |
| 74 | MSB | Banking | 32.4 | D | 100.0% | 0.0% | 22.8% | 0.4% |
| 75 | Habeco | Beer | 32.2 | D | 100.0% | 3.3% | 0.0% | 0.0% |
| 76 | Savico | Automotive and Mobility | 32.1 | D | 100.0% | 0.0% | 5.2% | 0.0% |
| 77 | Viet Tien | Apparel and Textiles | 31.9 | D | 60.0% | 5.8% | 0.0% | 0.0% |
| 78 | KinhBac City (KBC) | Real Estate (Including Residential) | 31.6 | D | 100.0% | 0.0% | 0.0% | 0.0% |
| 79 | SHB | Banking | 31.3 | D | 96.7% | 0.8% | 0.0% | 0.0% |
| 80 | DEOCA Infrastructure | Transport Infrastructure | 31.1 | D | 100.0% | 0.0% | 0.0% | 0.0% |
| 81 | GELEX | Construction and Engineering | 31.0 | D | 100.0% | 0.0% | 0.0% | 0.0% |
| 82 | DGC (Duc Giang Chemicals) | Chemicals and Plastics | 30.5 | D | 100.0% | 0.8% | 11.5% | 0.0% |
| 83 | Vietnam Rubber Group (VRG) | Agribusiness | 30.5 | D | 100.0% | 0.8% | 0.0% | 0.0% |
| 84 | Petrovietnam | Energy (Including Oil & Gas) | 30.4 | D | 100.0% | 7.5% | 0.0% | 0.0% |
| 85 | Eximbank | Banking | 30.2 | D | 86.7% | 0.0% | 30.9% | 0.2% |
| 86 | Khang Dien | Real Estate (Including Residential) | 30.2 | D | 66.7% | 2.5% | 30.2% | 0.0% |
| 87 | Novaland | Real Estate (Including Residential) | 29.6 | D | 100.0% | 4.2% | 7.7% | 0.2% |
| 88 | Ha Do Jsc | Real Estate (Including Residential) | 29.6 | D | 96.7% | 0.0% | 6.0% | 0.0% |
| 89 | Vinacafe | Non-Alcoholic Beverages | 29.5 | D | 76.7% | 0.0% | 0.0% | 0.0% |
| 90 | Vinacomin (TKV) | Energy (Including Oil & Gas) | 29.3 | D | 100.0% | 2.5% | 1.1% | 0.0% |
| 91 | Hoang Huy | Real Estate (Including Residential) | 28.8 | D | 93.3% | 0.0% | 0.0% | 0.0% |
| 92 | Bach Hoa XANH | Grocery Retail | 28.7 | D | 56.7% | 20.8% | 0.0% | 0.0% |
| 93 | Dat Xanh Group | Real Estate (Including Residential) | 28.0 | D | 96.7% | 0.8% | 0.0% | 0.0% |
| 94 | Wake-up 247 | Non-Alcoholic Beverages | 27.4 | D | 100.0% | 0.0% | 2.4% | 0.0% |
| 95 | Quang Ngai Sugar (QNS) | Non-Alcoholic Beverages | 26.9 | D | 90.0% | 0.0% | 0.0% | 0.0% |
| 96 | Tuong An | Packaged Food | 26.4 | D | 76.7% | 0.0% | 0.0% | 0.0% |
| 97 | CII | Transport Infrastructure | 26.2 | D | 96.7% | 0.0% | 0.0% | 0.0% |
| 98 | Nam Ngu | Packaged Food | 25.0 | D | 76.7% | 0.0% | 1.2% | 0.0% |
| 99 | Pha Lai Thermal Power | Energy (Including Oil & Gas) | 23.2 | F | 86.7% | 0.0% | 0.0% | 0.0% |
| 100 | 333' Export (Sabeco) | Beer | 22.5 | F | 56.7% | 4.2% | 0.0% | 0.2% |
Two structural gaps worth naming. DOHACO and DEOCA Infrastructure have no website URL in the brand file, so their citation authority is unmeasurable rather than zero. A further set of brands' sites did not answer from the crawl network at all — consistent with geo-restriction of foreign traffic — and were recorded as unscored with the reason kept per brand, never scored low. A gap is not a zero.