Be Found. Be Heard. Be Chosen.

NeuGenM Signal is an AI marketing suite that makes brands visible and recommended inside AI assistants like ChatGPT, Perplexity, Gemini and Copilot. It combines two products: Signal GEO & AEO, the strategic play that builds permanent presence in how AI understands and recommends your brand, and Signal Ads, the tactical play that places your brand inside live AI conversations at the moment of purchase intent. It is built and run by NeuGenM (neugenm.ai), a marketing-and-AI company focused on India and APAC.

Generative Engine Optimization (GEO) is the practice of optimising your brand and content so that AI assistants like ChatGPT, Gemini, Perplexity and Claude cite and recommend you in their generated answers. Where traditional SEO aims to rank a page in a list of links, GEO aims to make your brand the "consensus answer" the AI reaches for — through entity authority, structured data, and consistent corroboration across trusted sources. Academic research (Princeton et al., published at KDD 2024) found GEO techniques can lift a brand's visibility in AI answers by up to 40%.

They target three different surfaces. SEO optimises to rank your page in traditional search results (Google, Bing). AEO (Answer Engine Optimization) optimises to be the direct answer in featured snippets, voice results and AI Overviews. GEO (Generative Engine Optimization) optimises to be cited and recommended inside the generated answers of AI assistants. They share the same authority foundations and work best together — Signal GEO & AEO covers the answer-engine and generative surfaces, complementing (not replacing) your SEO.

You build entity authority so the AI treats your brand as the trusted, corroborated answer in your category. In practice that means: establish your brand as a clear entity (consistent profiles, schema markup, a clean source-of-truth website), earn corroboration across multiple independent trusted sources and reviews, and publish structured, extractable content (definitions, FAQs, statistics) that models can lift. This is what Signal GEO & AEO runs as a managed programme — audit, fix, then amplify month on month. It is an authority-building effort that compounds over 6–18 months, not a one-time setting you switch on.

Signal Ads place your brand inside real AI conversations — on ChatGPT, Perplexity, Gemini and more — as contextually relevant messages that appear at the moment a user is asking about your category. Rather than banners or interruptions, the ad is served natively inside the AI's response when the conversation's intent matches your targeting. Signal Ads runs this through the Thrad LLM advertising network, for which NeuGenM is the exclusive partner across India, South Asia and Southeast Asia.

NeuGenM has not published a fixed price for Signal GEO & AEO — the free audit at neugenm.ai/signal-audit is the way to get a scoped quote for your brand. For market context, GEO agency retainers generally run $1,500–$5,000/month for small businesses, $5,000–$25,000/month for mid-market, and $25,000–$50,000/month for enterprise, depending on content volume, competition and language coverage (source: WebFX, First Page Sage, 2026). A standalone GEO audit typically runs $5,000–$15,000 elsewhere, though NeuGenM's readiness audit is offered free.