Privacy Policy

1. Introduction

NeuGenM.ai (“we,” “our,” or “us”) operates as a marketing and ad tech platform serving businesses. This Privacy Policy explains how we collect, use, store, and protect information when you visit our website at neugenm.ai or use our services.

This policy is governed by the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (“SPDI Rules”), applicable in India.

2. Information We Collect

We collect only the information necessary to provide and improve our services.

Information you provide directly:

• Name — when you sign up, contact us, or request a demo
• Business email address — for account creation, communication, and product updates
• Company name and job title — where provided during onboarding or contact forms

Information collected automatically:

• IP address — used for security, fraud prevention, and approximate geolocation
• Browser type and version
• Pages visited and time spent — collected via analytics tools (see Section 5)
• Referring URL — the source that directed you to our website
• Session data — collected through essential cookies (see Section 4)

We do not collect sensitive personal data such as financial information, government identification numbers, health data, or passwords stored in plaintext.

3. How We Use Your Information

We use the information we collect for the following lawful purposes:

• To create and manage your account and provide access to our platform
• To respond to inquiries, support requests, and demo bookings
• To send transactional emails such as account confirmations and product updates
• To send marketing communications about our services, where you have opted in — you may unsubscribe at any time
• To analyse website usage and improve our platform's performance and features
• To prevent fraud and ensure security of our services
• To comply with legal obligations under applicable Indian laws

4. Cookies & Tracking Technologies

We use essential cookies only — the minimum required for our website to function correctly. We do not use advertising, profiling, or behavioural tracking cookies.

Essential cookies we use include:

• Session cookies — maintain your logged-in state during a browsing session; deleted when you close your browser
• Security cookies — protect against cross-site request forgery (CSRF) and similar threats
• Preference cookies — remember minimal UI preferences such as language or display settings

Because these cookies are strictly necessary for the website to operate, they do not require your separate consent under applicable guidelines. You may disable cookies in your browser settings, but doing so may affect website functionality.

5. Third-Party Service Providers

We share limited data with trusted third-party providers who help us operate our website and services. These providers are contractually required to process data only on our behalf and in accordance with this policy.

Analytics (Google Analytics): We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymised usage data — including pages visited, time on site, and device/browser information — via cookies. Google may process this data on servers outside India.

• We have enabled IP anonymisation in Google Analytics so your full IP address is not stored
• We do not enable Google's advertising or remarketing features
• You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on at tools.google.com/dlpage/gaoptout

We do not currently use third-party ad platforms, CRM tools, or data brokers that process your personal information.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

• Account data (name, email) — retained for the duration of your account and up to 3 years after closure, for legal and audit purposes
• Marketing communications data — retained until you unsubscribe or request deletion
• Website analytics data — retained for up to 14 months as configured in Google Analytics
• Session and security cookies — deleted at session end or within 1 year

Upon expiry of retention periods, data is securely deleted or anonymised.

7. Data Security

We implement reasonable security practices and procedures as required under the SPDI Rules, 2011, including:

• Encryption of data in transit using TLS/HTTPS
• Access controls limiting data access to authorised personnel only
• Regular security reviews of our systems and processes
• Incident response procedures for handling potential data breaches

While we take appropriate precautions, no method of transmission or storage over the internet is 100% secure. In the event of a data breach affecting your information, we will notify affected users in accordance with applicable Indian law.

8. Your Rights & Choices

As a user, you have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — request correction of inaccurate or incomplete data
• Deletion — request deletion of your personal data, subject to our legal retention obligations
• Withdrawal of consent — withdraw consent for marketing emails at any time by clicking “Unsubscribe” in any email or contacting us directly
• Data portability — request your data in a commonly used, machine-readable format

9. Children's Privacy

NeuGenM.ai is a business-to-business (B2B) platform and is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal data, we will delete such information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

• Update the “Effective Date” at the top of this page
• Notify registered users via email where changes significantly affect their rights

Your continued use of NeuGenM.ai after changes are posted constitutes your acceptance of the revised policy. We encourage you to review this page periodically.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal data, please contact our Privacy Officer: