02 — Stories
Stories
Insights and perspectives on marketing, AI, and sustainable growth.
Client Case Studies
Farro & Co — LLM Advertising
How Farro & Co placed the EB-5 visa inside the AI conversations of HNI investors — an LLM Ads programme built around conversational context, not keywords.
Read case study →Accor Hotels — Search Marketing
How Accor Hotels India turned every rupee of search spend into thirty — rebuilding SEM around revenue, not cost-per-booking.
Read case study →ITC Aashirvaad Atta — Influencer Marketing
A regional vernacular creator programme that put Aashirvaad Atta into South Indian homes through festival sweets — 3× the target views.
Read case study →KeepSafe — D2C Launch
A marketplace-first GTM for an intimate-wash launch that captured 30% of an incumbent-led category in just 6 months.
Read case study →Intellect Design — B2B ABM
A precision LinkedIn ABM program that reached the right 760 decision-makers inside a 17,000-person bank — turning thought-leadership into pipeline.
Read case study →Angel Broking — Influencer Marketing
A credibility-led acquisition program that drove 5,000+ leads and a 28% conversion rate — by finding the right 100 voices in the financial creator economy.
Read case study →Jaypee Plus — Amazon Retail Media
How we re-engineered a homewares challenger's go-to-market on Amazon India — 3× revenue, −50% ACoS, and +300% sales in 12 months.
Read case study →Perspectives
Marketing & AI
Exploring the intersection of modern marketing practice and artificial intelligence — what's real, what's hype, and what organisations must act on now.
Read more →Navigating the Stream
How brands can stay relevant and effective in an era of content abundance, algorithm shifts, and fractured attention.
Read more →Business Lessons from the Sporting Arena
What the world of sport teaches us about high-performance teams, resilience, and winning strategies in business.
Read more →