02 — Stories
Stories
Insights and perspectives on marketing, AI, and sustainable growth.
NeuGenM Signal
D2C Brand AI (GEO/AEO) Performance Audit — India 2026
A proprietary audit of 121 of India's leading D2C brands across ChatGPT, Claude and Gemini — 96.8% branded vs 10.6% category presence, an AI Pulse of 39.1/100, scored on the NCS2M framework.
Unlock the report →Heritage vs D2C: The Great Paradox of AI Readiness — India 2026
A comparative synthesis of India's Top 100 Heritage brands and 121 D2C digital natives across ChatGPT, Claude and Gemini — Heritage AI Pulse 43.0 vs D2C 39.1, and a category answer neither cohort owns.
Unlock the report →Client Case Studies
Farro & Co — LLM Advertising
How Farro & Co placed the EB-5 visa inside the AI conversations of HNI investors — an LLM Ads programme built around conversational context, not keywords.
Read case study →Accor Hotels — Search Marketing
How Accor Hotels India turned every rupee of search spend into thirty — rebuilding SEM around revenue, not cost-per-booking.
Read case study →ITC Aashirvaad Atta — Influencer Marketing
A regional vernacular creator programme that put Aashirvaad Atta into South Indian homes through festival sweets — 3× the target views.
Read case study →KeepSafe — D2C Launch
A marketplace-first GTM for an intimate-wash launch that captured 30% of an incumbent-led category in just 6 months.
Read case study →Intellect Design — B2B ABM
A precision LinkedIn ABM program that reached the right 760 decision-makers inside a 17,000-person bank — turning thought-leadership into pipeline.
Read case study →Angel Broking — Influencer Marketing
A credibility-led acquisition program that drove 5,000+ leads and a 28% conversion rate — by finding the right 100 voices in the financial creator economy.
Read case study →Jaypee Plus — Amazon Retail Media
How we re-engineered a homewares challenger's go-to-market on Amazon India — 3× revenue, −50% ACoS, and +300% sales in 12 months.
Read case study →Perspectives
D2C brands won their name. They lost their category.
The open summary of the D2C Brand audit — 96.8% branded vs 10.6% category presence, an AI Pulse of 39.1/100, and why the category answer in AI is still unclaimed.
AI in Marketing: Next Practice
The algorithmic paradigm shift — why the move from an attention economy to a trust economy re-engineers brand discovery, marketing workflows and the operating model all at once, and what CMOs should do about it.
Unlock to read →Top 100 Brand AI (GEO/AEO) Performance Audit Report — India 2026
A proprietary audit of India's Top 100 brands across ChatGPT, Claude and Gemini — presence, recommendation rate, citation authority and content readiness, scored on the NCS2M framework.
Unlock the report →They won their name. They lost their category.
The open summary of the Top 100 Brand audit — 99.2% branded vs 12.4% category presence, an AI Pulse of 43/100, and why the category answer in AI is still unclaimed.
Two Axes, Four Media Jobs
One 2×2 that plans your digital media, briefs your LLM ads, and names the agentic infrastructure you must own to shape choice in each state — the Agentic Consumer Interaction Matrix, applied.
Read more →Marketing & AI
Exploring the intersection of modern marketing practice and artificial intelligence — what's real, what's hype, and what organisations must act on now.
Read more →Navigating the Stream
How brands can stay relevant and effective in an era of content abundance, algorithm shifts, and fractured attention.
Read more →Business Lessons from the Sporting Arena
What the world of sport teaches us about high-performance teams, resilience, and winning strategies in business.
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