Smaller, AI-optimised competitors to capture market share as legacy brands trail: study
ET BrandEquity's Research desk covers NeuGenM.AI's AI Performance Audit of India's Top 100 brands — market leaders are cited 99.2% of the time when named, but surface in just 12.4% of unbranded AI category recommendations, and none scored above a “C” for visibility across ChatGPT, Gemini and Claude.