The launch is made possible through an exclusive regional partnership with the Thrad network, the leading infrastructure provider for LLM-native ad inventory. Together, NeugenM and Thrad bring brands an entirely new advertising surface: AI conversations — where intent is highest and attention is undivided.
"Consumers are moving from search bars to prompt bars. They don't browse ten blue links anymore — they ask AI for the answer. Brands that show up in that answer will win the next decade. With this exclusive partnership NeugenM makes that possible for every advertiser in India, South Asia & SEA."
"Our partners understand the region in a way no global player can replicate. This partnership gives brands across Asia direct access to the surface where consumer intent now lives."
LLM advertising fundamentally differs from traditional digital ad formats. Rather than banner placements or keyword bidding, brands appear as natural, AI-generated recommendations within conversational responses — delivering value at the exact moment a user is actively seeking information, guidance, or a solution.
Key highlights of the NeugenM × Thrad LLM Ad offering
- First-of-its-kind regional access — Exclusive LLM ad inventory across India, Bangladesh, Sri Lanka, Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines
- Context-first delivery — Ads surface only when contextually relevant to a user's active query — zero forced impressions
- Conversational format — Brand messages are delivered as natural-language recommendations, not disruptive creatives
- Brand safety by design — Thrad's inventory is curated, with full transparency and category-level controls
- Performance measurement — NeugenM provides first-in-market LLM ad attribution, tracking query-to-intent-to-conversion journeys
Early access is now open for brands and agencies across the region. NeugenM will onboard a limited cohort of launch partners ahead of general availability.
About NeuGenM
NeuGenM.AI is a growth-acceleration partner operating at the intersection of marketing and artificial intelligence. Our mission is to enable brands to achieve sustainable, profitable growth by future-proofing their marketing strategies for the AI age.
Led by former C-suite executives with deep experience in corporate marketing transformation, we combine consumer neuroscience, AI deployment, and marketing-media best practices to help businesses navigate a rapidly evolving landscape. We don't just offer tools; we help organizations reimagine and re-engineer their entire Growth Operating System.
As a part of NeugenM's media solutions practice, the company is building solutions for the next era of digital advertising — operating the first open ad exchange for AI conversations, enabling brands to reach consumers at the exact moment of intent.
About Thrad
Thrad is the leading LLM ad infrastructure and inventory network, powering conversational advertising for publishers and platforms globally.