How Farro & Co put the EB-5 visa inside the AI conversations of HNI investors.
An LLM Ads programme built around context, not keywords — placing the $800K investment migration offer in front of the right audience at the exact moment they were asking an AI for answers.
Cost-effective impressions are useful. Reaching the right mind at the right moment is the point.
Farro & Co came in asking for audience reach. We came back with a different question — where are those buyers actually spending their attention?
Farro & Co's product — the EB-5 Visa investment programme, starting at $800,000 — targets a small, affluent, globally dispersed audience. Traditional search captures the people who already know to type "EB-5 visa" or "US residency by investment." But the most valuable prospects were having a different kind of conversation.
High-net-worth individuals exploring international relocation, offshore wealth structuring, and business migration were turning to AI assistants for guidance. They were asking about Dubai regulations, Singapore incorporation, Portugal tax residency, ILR eligibility — questions that signalled exactly the mindset Farro & Co needed to enter.
Optimising toward generic impression volume would have funnelled spend toward the wrong audience. Optimising toward conversational context meant every impression had a reason to be there.
If you only count impressions, you reward the cheapest audience. If you count context, you reach the right one.
Impressions & cost per click.
- Targets whoever happens to search the product name
- Treats all impressions as equal
- Risks bias toward low-intent, low-relevance traffic
- No presence where HNI buyers are actually researching
Context & conversational intent.
- Reaches audiences mid-research inside AI conversations
- Matches investment intent across adjacent topics
- Lets us double down on conversations with highest intent signals
- Ties every rupee of spend back to a meaningful audience moment
Capture the intent in the category. Then rank the intent by what it signals.
LLM Ads, set up to do two things at once — make Farro & Co visible to investors exploring global mobility, and route spend toward the conversations with the highest contextual fit.
Show up where the buyer is already thinking.
We activated LLM Ads with a single focus — enter the conversations that already contain investment intent. Contextual queries about wealth, migration, and global business positioned Farro & Co as the logical next step.
- Brand presence in wealth retention and investment conversations
- Contextual capture on relocation + immigration queries
- Ad copy tuned to aspirational migration goals, not product mechanics
- Landing page aligned to the specific conversation context, not the homepage
Two intent trees, one budget.
The context set ran across two parallel signals — wealth and investment queries, where the user is financially motivated; and relocation and immigration queries, where the user is actively planning a move. Each tier was sized by the contextual relevance it delivered.
- Wealth tree: investment, portfolio, and offshore wealth queries
- Migration tree: destination, residency, and immigration queries
- Spend weighted by contextual relevance, not generic impression volume
Right conversations identified
Investment and relocation both captured — wealth management discussions signalled financial intent, immigration discussions signalled mobility intent. Both pointed to the same buyer.
Real-time context optimisation
Ad creative and context targeting adjusted live — routing spend toward conversation types that were driving clicks, away from those that weren't, every day of the campaign.
Top-of-mind for HNI researchers
Brand presence on adjacent queries kept Farro & Co in the consideration set even when the user wasn't explicitly searching for EB-5 — reaching the moment before the decision forms.
16,610 impressions, 243 clicks — performance that reached the right conversation thirty times over.
Optimising to context let Farro & Co realise more value from a $500 budget — by routing spend toward the conversations that earned the highest engagement, not just the highest volume.
Delivered in one month on a $500 budget — reaching 7,700 unique HNI users inside AI conversations across India, Singapore, and the UAE.
Overall CTR across all markets — strong for a nascent ad format with no historical benchmark to compare against.
Efficient access to an HNI audience that is near-impossible to reach on traditional search at any price.
Need LLM Ads measured against context, not clicks?
We rebuild advertising programmes around the signal that actually moves high-ticket businesses — and route budget to the conversations that earn it back, in real time.
Trusted by marketing & growth leaders at
