Amrit Thomas

Amrit is a Co-Founder of NeuGenM.ai, bringing a wealth of experience as a dynamic business, sales, and marketing leader with a proven track record in driving transformative growth. His extensive career, spanning both multinational corporations and entrepreneurial ventures across diverse sectors like personal products, skincare, beverages, and sports, provides a rich foundation for our innovative marketing and AI solutions. Amrit's leadership is characterized by a bold, inclusive style that consistently inspires teams to achieve exceptional results, a crucial element in pioneering new frontiers in marketing technology.

 

A seasoned FMCG executive with 32 years in the industry, Amrit has been at the forefront of marketing evolution. His 13-year tenure at Diageo included pivotal roles such as Chief Marketing Officer of Diageo Europe and Diageo India. There, he spearheaded digital and marketing transformations and notably pioneered the use of consumer neuroscience in marketing workflows and decision-making – a precursor to today's data-driven and AI-enhanced marketing strategies. His 16 years at Hindustan Unilever further honed his expertise, with significant roles including Regional Sales Manager and General Manager of a Direct-to-Consumer Start-Up, demonstrating a deep understanding of the entire marketing and sales funnel.

 

More recently, Amrit's role as Chief Data Officer at Zee Entertainment Enterprises Limited saw him lead the pioneering development and execution of AI and data strategies. He achieved multiple industry firsts across various AI and Generative AI use cases, directly aligning with our company's commitment to delivering cutting-edge Agentic AI Products and Services. This hands-on experience in leveraging AI for tangible business outcomes is invaluable to our clients seeking to harness the power of artificial intelligence in their marketing efforts. Additionally, this role combined with his previous experience helped Amrit  gain an unique perspective on core digital behaviors and their likely evolution. 

 

Amrit's expertise also extends to the dynamic sports franchise industry, where he served as Chief Marketing Officer and later Chairman of Royal Challengers Sports Pvt. Ltd. This experience underscores his ability to build powerful brands and engaging customer experiences, a core tenet of effective marketing consulting.

 

Renowned for his skills in business strategy development, sales leadership, process transformation, and digital innovation, Amrit is adept at creating impactful marketing strategies and executing comprehensive sales-marketing-innovation plans. His ability to lead diverse, geographically dispersed teams is underpinned by an inclusive leadership style that emphasizes both task accomplishment and people development, strategy and execution, outcomes, and processes – principles that are central to our training programs and consulting approach.

 

Amrit's academic credentials further solidify his expertise at the intersection of marketing and technology. He holds a Post Graduate Certification in Artificial Intelligence from the University of Bath, UK, a certification in Consumer Neuroscience from Copenhagen Business School, and is an alumnus of Harvard Business School, the Indian Institute of Management Bangalore, and the Indian Institute of Technology Madras.

 

As a Co-Founder of NeuGenM.ai, Amrit is a visionary leader dedicated to driving client success through strategic innovation in marketing, leveraging the transformative potential of AI, and fostering a culture of inclusive excellence and collaboration. He is passionate about empowering businesses with the next generation of marketing tools and strategies.